This is a female driven industry and men are beginning to become more prevalent. There have only been a few instances where my gender factored into my dealings. In those few instances, which were early in my career, I would bring my then husband along to business meetings. All of the questions were directed to him, not a businessman by profession, and I would answer. That old school thinking is now being phased out by the younger millennial generation who grew up with women in the workforce.