Always do good business. That means respecting every person involved with your programs. The relationships you build need to benefit all parties. The vendor is just as important as the end client because without them there would be no production. You ask for favors and grant favors in return. As a business we don’t hold stock in one client solely, we are able to diversify. Not only do we work with finance and tech, we work with associations and non-profits. This flexibility insulates us. When one business sector slows down, another picks up and Key Events can flow with the market.