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Spring into Sustainability

5 Ways Key Creates Green Events and Meetings

  1. Travel

Key Events knows the biggest way to drastically reduce carbon emissions is by reducing the amount of travel attendees utilize to arrive to the event. Round trip plane travel for one person easily releases a metric ton of Carbon emissions. Planners that work with Key Events look into business centric trade shows or conferences where a large gathering of people will already be, and piggy back to cut down on travel. Our programs also opt for more group transfers, via motor coaches. The more people in one trip means less cars on the road, therefore less CO2 in the atmosphere. Our travel partners offer energy efficient vehicles to decrease the amount of pollution. These simple changes allow Key Events to effectively reduce the carbon footprint of events and meetings.

  1. Catering Professionals with green missions

After travel, the food and beverage component of an event can be scaled to reduce environmental impact. We partner with caterers that research where food is coming from. Local farms have a smaller production scale and more transparency as far as the condition animals are kept in. In season fish that are coming fresh instead of farmed are more sustainable. Local food also requires less transportation to get to the destination.  We also monitor the disposal of food. Our catering partners offer composting of used food or donation of leftovers to our local food banks.  By composting two garbage bins you save 1.5 tons of carbon emissions, or the equivalent of 3 cars off of the road. That’s some delicious savings!

  1. Lodging Green

When deciding which venues to use, Key Events notes in house green practices. Market experts predict several sustainability efforts hotels are using to adjust to the demand for eco-conscious consumers.  Hotels we partner with will ask guests to reuse their towels or linens, which greatly eliminates water waste. Hotels also use a lot of energy and have updated to energy efficient lighting and sensors to only have lights on when people are around. Hotels have also begun experimenting with renewable energy sources, although the practice isn’t wide spread. Many third party agencies rate lodging based on their sustainable efforts to showcase their sustainable accolades. These lodging options make the program significantly greener.

  1. AV practices

Key Events utilizes Energy Star rated appliances and equipment. The certification requires a reduced amount of energy to power the same scale of production. The mechanics of the product are also tax deductible. The Environmental Protection’s independent agency is dedicated to enforcing the reduction of greenhouse gas emissions and reduces wasted energy. This reduces the environmental impact when electronics are on, but simply flipping the off switch is often enough to greatly reduce energy impacts. We conserve energy by insisting that all room lights and equipment, including computers and projectors, be turned off when leaving the room at the end of the day and during breaks of 30 minutes or more. Such bright ideas!

  1. Mobile Marketing

Even though the discussion of mobile has been talked about to no end, we rarely hear about how mobile relates to sustainability. Marketing pros see the benefits of catering to handheld devices for business, but the reduction in waste is a huge deal. By making the move to mobile platforms we reduce the use of paper products. Designing a custom app helps to integrate advertising and other formerly paper aspects into the application. The less single use paper, the more can be done for the Earth. When signage is necessary, we attempt to design without dates so they may be reused at another event. These simple steps reduce the use of paper and the impact on the environment.

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