Building branded experiences in San Francisco landmarks with educational value.
When the organizers of the International Conference on Emergency Medicine (ICEM) contacted us to create a one-of-a-kind conference for an international group of physicians, policy makers, hospital staff and students, we were up for the challenge. The conference happens once every four years in a different city around the world—an organizational feat in it’s own right. Throw in a sputtering global economy and a final count of attendees that can’t be confirmed until a month before, and you have the kind of complex circumstances we love to tackle.
Bearing in mind the ICEM’s goals and the wild card factor of an unknown attendee count, we developed unique event formats and strategically selected venues we knew could accommodate anywhere from 1,000 to 2,500 participants. The main conference elements included a gala opening at City Hall, an interactive adventure at the Exploratorium, and closing ceremonies at a chic downtown industrial space. We provided this diverse, international audience with an multifaceted, 3-D, 3-day San Francisco experience that was original at every step of the way. All the while, these fun, unique activities supported the networking and educational programs of the ICEM.
Key Events provided excellent DMC and event services for our international conference in San Francisco. We worked on the program for over a year, and Key Events was flexible and accommodating. I was pleased with the level of creativity and attention to detail and highly recommend them.