Key Events had the opportunity to host a security company’s top salespeople in an VIP experience that took them north of The City to the wineries of the Napa Valley. This incentive program was held during Super Bowl weekend, harnessing excitement among the salespeople. Prior to an exclusive experience at the largest sporting event of the year, they were treated to wine tastings and tours for all their hard work during the year. This event was specifically unique to Key Events because we as a company provided the client with wineries and activities that were a bit off the beaten path. Local companies have the benefit of traveling to Wine Country at leisure, so we steered away from the mainstream to give the client a memorable experience that they couldn’t access without Key’s connections. By going to lesser-known locations we were also able to avoid high traffic areas, creating a logistically sound and memorable program. All in all, the client and their guests had a fantastic day in Napa Valley. This event could not have been pulled off without the foresight by our team as well as our partnerships within Wine Country.