Cabo, Mexico
Tech Industry
High-producing sales leaders deserve an incentive trip that exudes the same level of energy and charm that they’ve had while crushing their sales goals – even when inflation has skyrocketed and best-of-class entertainers and event vendors are scarce in a popular Mexico destination.
CLIENT’S CHALLENGE
The high risk of overpaying and exceeding the company budget for this sales incentive trip was problematic. When the company selected Cabo as the destination nearly a year earlier, they did not anticipate the tremendous inflation they’d face. Los Cabos San Lucas, Mexico had become one of the hottest tourist attractions. Vendor options were scarce, entertainers were booking up fast, and costs of goods and services were unstable. Delivering an equally entertaining and relaxing trip at a first-class level for their top sales leaders was becoming cumbersome. To free up their time and rework their budget, this accounting-based tech company called on Key Meetings and Events’ resourceful experts to navigate through the planning process.
The Key Solution
To raise the bar beyond simply beating the budget, Key needed to align a new vision for the sales incentive travel plan. Working with the tech company’s leadership team, newly prioritized objectives were formed.
- Invest in impactful ROE (return on emotion) to focused on the impactful micro-moments. Personalized recognition and appreciation is a tried-and-true best practice that doesn’t have to be tied to dollars. Focusing on developing a strategy to make each guest’s experience unique and personal would allow the greatest opportunity to maximize the companies ROI.
- Employ creative event design strategies by using resourceful low-cost, high-impact tactics to turn “pretty” events into powerfully awe-inspiring and immersive experiences.
Key Results
The budget-friendly incentive trip felt like first-class, luxurious celebration for the company’s top sales leaders. They celebrated their success with an incredible background of swaying palm tree breezes and sparkling ocean views with a Forbes Five Star hospitality touch while experiencing:
- A registration welcome lounge with a hospitality suite, help desk, and gift sets for every guest.
- A welcome reception with interactive elements to sales leaders and executives to mix and mingle while tasting tequila, making their own salsa, learning how to salsa dance, and more.
- A custom event brand that resonated from pre-incentive communications, through event gifting, and in every element in between.
- Little touches with big impact like daily hand-written notes from executives that tied to day’s theme or the evening’s gift.
- Exciting and relaxing activities that highlighted local culture and allowed guests to see the top sites – with the red carpet rolled out along the way.
- A barefoot on the beach farewell dinner that went out with a bang with live music, an epic dance party, and stellar dancing entertainment.
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