IN PLAINTEXT: A 4-Day Multifaceted Hackathon that attracts the Who's Who of Web3
600 HACKERS. 36-HOURS. 1 ULTIMATE PRIZE.San Francisco
Tech Industry
A web3 company combined a thought leadership conference with a 36-hour hackathon to bring together the top talent in the blockchain world.
our CLIENT’S CHALLENGE
With 90 days to spare, this web3 company needed to partner with an agency who understood the assignment: design function and fun, keep it smart and seamless, make it marketable – and make it happen NOW.
Beyond building hype and attracting the brightest minds of the future of the internet, the full day event consisted of an overwhelming range of elements: messaging, marketing, keynote speakers, media coverage, and sponsors. Recognizing the urgency and the bandwidth needed to successfully accommodate the guests they sought agency experts to bring it all together.
The Key Solution
- Select a noteworthy and unexpected venue by leaning on longstanding relationships in the meeting and event industry.
- Amplify attendance by collaborating and developing a highly marketable, FOMO-inducing after-party to drive attendance and attract more sponsors.
- Create a hacker’s dream by architecting an ambiance that balances high-energy with cool and comfortable to attract the most skilled hackers to the competition.
Key Results
Ingenious collaborations and savvy expertise paved the way for top-notch logistics planning. Through a variety of strategic environment design elements and expert-level coordination, Key promoted a beautifully architected, never-before-imagined event featuring:
- $450,000 in sponsorships.
- 36 hours of round-the-clock hospitality staffing, snacks, and power for charging stations.
- The historic Palace of Fine Arts as the unsuspected gem selected for this experience – the first time it was ever used for a combination conference and multi-day hackathon.
- Unprecedented exposure for the client from industry leaders.
- 53 speakers.
- Strategically located box suites for sponsors and media coverage.
- Sleek and sophisticated spaces designed to optimize networking during the conference.
- An awards ceremony recognizing the participants, sponsors, and, of course, the winner.
- A photo-worthy finish at the after-party with futuristic lighting, immersive activations, a stellar DJ who promoted the dance party of the century.
Impress your attendees. Achieve your objectives.
Key Meetings and Events, executing events with a brand-right ethos and seamless logistics for over 30 years.
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