Trends + Insights
Your gateway to the pulse of the meeting and event industry.
Looking Good on Zoom: How to Put Your Best Virtual Face Forward
Presenting ourselves in virtual meetings was often an afterthought amid the pandemic scramble — but when I studied “how to look good on Zoom,” I learned that I was doing it all wrong.
Sparking Engagement at Virtual & Live Events: Lessons from the Gaming World with Growth Marketing Guru Kate Connally
Here’s why meeting and event planners are going to need to span virtual and in-person meetings — and how that can give you a multiplier of value.
Influencer Marketing Trends: A Conversation with Maria Sipka, Co-Founder of Linqia
“Influencers have become phenomenal spokespeople and voices for change” — see how event planners can harness their authenticity and humanness to “create space for the unexpected.”
Elevated Safety for Meetings & Events: The Post-COVID Hospitality Experience
As the world reopens, we’ve been closely observing best practices for our hotel and meeting venue partners to ensure that together we’re raising the bar for post-COVID meetings and conferences in the “new normal.”
The Value of Coming Together: 12 Event Trends & Ideas
Coming together and creating community are the reasons we get out of bed every morning, so we’re keeping an eye on event trends post-COVID for however long the “new normal” may last.
Boost Brand Engagement with Event Marketing Services
Exceptional event marketers have been shifting from storytelling to story-making, and they are achieving this through strategic brand engagement.
Event Lighting 101: 8 Tips to Thrill Your Guests
The more you know about best practices for event lighting, the better chance you’ll have to create amazing experiences for your guests — so check these tips and tricks.
Sustainable Event Planning: Key Earns California Green Business Certification
Is your event planning agency really helping to make our communities healthier and more livable? The Green Business Certification is “key” to your confidence (and conscience).
A Commitment to Diversity in the Meetings & Events Industry: In Conversation with Key Events
As meeting planners dedicated to supporting diversity in our events, we’re constantly learning to accommodate for differences in culture, needs and desires to create a comfortable and meaningful experience for every attendee.
