As an annual academic conference with a legacy venue, traditions and processes had formed to make for a super-streamlined event. But the time had come to change it up.
KEY INGREDIENTS
APP BUILD + MANAGEMENT
AV PRODUCTION
DÉCOR + EXPERIENCE DESIGN
FOOD + BEVERAGE PLANNING
GIFT SOURCING + COORDINATION
PROGRAM BUDGETing
REGISTRATION + COMMUNICATION
VENDOR + SPEAKER MANAGEMENT
VENUE MANAGEMENT
KEY ACTIONS
We met the challenge of seamlessly blending the old agenda staples with fresh content and new session styles, keeping our guests and attendees fully engaged at every step.
- Changed the event flow to accommodate meals and breaks that were no longer allowed in the meeting space
- Added a speaker to the lunch and prioritized security for this component
- Created new room sets to comfortably accommodate the increase in attendees
- Designated new seating areas at the gala and communicated this change to guests with sensitivity
- Increased branding, signage and communications with strategic change messaging
