Planning a global sales kick-off can be challenging enough, but when the global pandemic disrupted our vision, we needed to stitch together a seamless solution fast.
For a client that humanizes connections between brands and their customers — with three acquisitions and $1.2B growth in just under a year — we had planned a first-of-its-kind live event to unite the global teams with well-deserved human connection and recognition.
KEY INGREDIENTS
Digital Meeting & Event Design
Platform Sourcing, Site Build & Management
Gamification Integration
Unboxing & Gifting Management
COVID-Compliant Production Management
Prizes & Swag Management
Logistics Planning & Management
Hotel Sourcing
KEY ACTIONS
The stage was set (literally) with an intricate plan to build a custom London studio to stream across the global regions.
But when the UK announced it would be extending its international travel ban, plan B for a virtual GSKO had to come together in just days.
We also knew we couldn’t overcome the new challenges with a single solution — we needed an aligned, end-to-end strategy that would allow content to support production and vice versa.
- Sourced and outfitted a new studio on a different continent with just 3 weeks notice
- Pivoted with our partners at Ideas with Impact to engage a global salesforce that had literally doubled overnight
- Quickly created an elegant stage production for a polished global broadcast
- Injected a sense of purpose, belonging and fun into a content-heavy gathering
- Developed an interwoven gamification strategy that went beyond points and prizes
- Enabled attendees to create avatars and took part in the adventure a totally immersive experience
- Leadership amplified hero stories via a robust digital platform
The delta variant may have quashed our biggest dreams of a live meeting but that couldn’t obscure our vision for this ambitious company.
