WHEN A BIG INTERNAL ANNOUNCEMENT CALLS FOR A BIG OUTDOOR STAGE

When Silicon Valley’s third-largest tech company needed a vehicle to unveil a newly combined group within its AR/VR-focused organization, they needed a stage befitting its impact as the next BIG disruption in the tech world.

This internal meeting for 2,000 employees at a Northern California winery’s large outdoor amphitheater would also need to bring the internal communications team’s vision of diversity, equity & inclusion (DEI) to life.

KEY ACTIONS

The event served as a catalyst to get everyone aligned, engaged and excited with custom activations and a big-name concert act, all executed flawlessly at an outdoor venue, no less.